So, you’ve started your virtual assistant (VA) business—congrats! You’ve set up your services, polished your portfolio, and maybe even landed your first client. But now, you’re wondering: How do I get more clients and grow this into a thriving business?
You’re not alone! Attracting clients is one of the biggest challenges for VAs, especially when you’re just getting started. But don’t worry—I’ve got some tried-and-true tips to help you fill up your client list. And if you’re ready to take things to the next level, my course, Get Started as a Virtual Assistant in 14 Days, walks you through the entire process step by step.
1. Define Your Ideal Client
First things first—who do you want to work with? Not all clients are created equal, and working with the right ones can make your job so much easier (and more enjoyable).
Think about:
- What industries interest you?
- Do you prefer working with small businesses, entrepreneurs, or larger companies?
- What tasks do you love doing the most?
When you get clear on your ideal client, your marketing becomes way more effective because you’re speaking directly to the people who need you.
2. Build a Strong Online Presence
Let’s be real—clients need to find you before they can hire you. That’s why having an online presence is key!
Here are some simple ways to make sure you stand out:
- Optimize your LinkedIn profile – This is where business owners go to find professionals. Make sure your profile clearly states what you do and how you help clients.
- Create a simple website – It doesn’t need to be fancy, but having a site that showcases your services and testimonials can build trust.
- Use social media strategically – You don’t need to be everywhere, but being active on platforms like Instagram or Facebook can help you connect with potential clients.
3. Network Like a Pro
You’ve probably heard the saying, It’s not what you know, it’s who you know. And when it comes to attracting clients, networking is everything.
Here’s how to make it work for you:
- Join online business groups and engage with potential clients.
- Connect with other VAs and freelancers—they might refer clients to you.
- Attend virtual or local networking events where entrepreneurs hang out.
The more people you connect with, the more opportunities you’ll have to land new clients!
4. Leverage Word of Mouth
Happy clients are your best marketing tool. If you’ve already worked with someone, ask them to refer you to others who might need your services.
You can even offer a referral incentive, like a discount on future work or a small bonus, to encourage clients to spread the word.
5. Show Off Your Expertise
Clients want to hire VAs who know their stuff. One of the easiest ways to build credibility is to share what you know.
Try this:
- Write blog posts or LinkedIn articles about common business challenges and how VAs help solve them.
- Post quick tips on social media about productivity, admin tasks, or tech tools.
- Offer a free resource (like a checklist or template) to showcase your skills and attract leads.
6. Cold Pitch (the Right Way!)
Yes, cold pitching can feel intimidating—but it works when done correctly! Instead of blasting generic emails to random people, take a targeted approach:
- Research businesses that actually need VA support.
- Personalize each message so it doesn’t feel spammy.
- Focus on how you can help them save time, grow, or streamline their processes.
Not everyone will respond, and that’s okay! Even one “yes” can turn into a long-term client.
7. Offer a Limited-Time Deal
If you’re struggling to land your first few clients, a time-sensitive offer can encourage people to take action. This doesn’t mean underpricing yourself—it just means adding extra value.
For example:
- “Sign up in the next 7 days and get a free extra hour of work.”
- “First 3 clients this month get a special discounted package.”
People love a good deal, and this strategy can help you get a foot in the door with new clients.
8. Keep Learning & Improving
The best VAs are always learning new skills. As businesses evolve, their needs change—and the more skills you have, the more valuable you become.
Whether it’s mastering new software, improving your communication skills, or staying updated on industry trends, continuous learning keeps you competitive. And if you need a clear roadmap, my course Get Started a Virtual Assistant in 14 Days covers everything you need to build a profitable VA business from scratch.
Ready to Attract More Clients?
Finding clients as a virtual assistant doesn’t have to be overwhelming. When you get clear on who you want to work with, build a strong presence, and actively put yourself out there, clients will come.
And if you’re serious about making this work, my Get Started as a Virtual Assistant in 14 Days course gives you all the strategies, templates, and insider tips you need to attract high-paying clients and grow your business fast.
Click here to learn more and start your journey today!